When I find something that’s incredibly useful or enjoyable, I continue to loyally buy it. The second time around, I may buy a large size, if it’s sold that way, and it takes me a while to use it up. When my supply runs low, I go back to the store, looking high and low but not finding the product where it used to be. When I ask a store clerk about it, I’m crushed when I hear those terrible words: “Oh, that? It’s been discontinued.”
This happens so often, I’ve come to the conclusion the problem is me. I am the kiss of death to an otherwise fine product. This has happened with—
• Lipsticks. A lovely, youthful shade I was sure I’d wear forever was taken off the market after being a best seller for many years
• OTC pill varieties. The easy-to-swallow Motrin (a really teeny one compared to its other varieties) was suddenly discontinued. I switched to Advil because it still comes in a smallish gel caplet. Now I'm hoarding them, just in case...• Peanut butter. I was ecstatic to find a natural peanut butter with no sodium, no sugar, nothing but peanuts. It was aptly called “Just Peanuts” and distributed under Jewel Food’s President’s Choice brand. Late last year, it disappeared from store shelves. I’ve been buying other brands—when I can find any without sodium—but they’re just not the same. (I learned that my daughter was also a fan of this product, so this tendency must be hereditary.)
• Shampoo and conditioner. I loved the way a product called Sunsilk Curly worked on my hair. I even found it in a travel size so I wouldn’t have to fill up a little bottle (and risk making a mess). Then it was gone. Walgreen’s no longer carried it, and it was nowhere to be found at the supermarkets and Ulta.
These are just a few examples. The list is much, much longer. And if you’ve ever wanted to buy the products I’ve coveted—and caused to disappear—I apologize.
I can be rehabilitated, I think. I'll just keep switching products and let loyalty be damned.